![]() ![]() ![]() Keyword research also factors into local SEO. Building your site structure in a way that makes sense to your user and creating a taxonomy based on the terms you want to rank for sets your website up for success. Technical SEO, the structural backbone of your website, is guided heavily by the keywords that relate to your business, product, or service. The terms your content, and even your entire website, target is a huge factor in how much traffic you’ll receive, if your site ranks well in search results, and how effective it is at getting users to take a desired action. ![]() Keyword research is the foundation of any SEO strategy. Keyword research insights not only help guide your website structure, but they can also inform your content strategy. Gaining a deeper understanding of user queries can be incredibly helpful as it can provide insight into around how users talk about your product, what questions they might have about it, or even alternative terms used to discover your website. You may have heard the phrase “keyword research” tossed around, but what does that really mean? Keyword research is the process of discovering and studying the words or phrases that users enter in search engines as they relate to your business, product, or service. Published by Spinutech on OctoHow to Create an Effective Content Marketing StrategyĬreate content that resonates with both users and search engines alike through strategic keyword research. An Effective Content Strategy Begins with Keyword Research ![]()
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